San Francisco, CA and San Luis Obispo, CA (April 28, 2005) – Real estate technology innovator VREO, Inc. (www.vreo.com), today announced the appointment of former Inman News president Brian Boero as its new chief executive officer. Boero's appointment follows the April 26th announcement that VREO will acquire REDtablet (www.redtablet.com) in a transaction expected to close on May 15th.
Prior to joining VREO, Boero was president of Inman News, the leading real estate news service and content provider to consumers and the real estate industry. He joined Inman News in 1997. During Boero's tenure, Inman News successfully grew its daily news operations, online syndication, advertising and subscription businesses while staking out its position at the center of real estate and technology innovation.
"During my eight years at Inman News, I had the good fortune to observe and work with hundreds of real estate and technology companies," said Boero. "VREO has been a standout. With its acquisition of REDtablet, VREO now has the ingredients to take the lead in making the real estate brokerage transaction paperless and painless for real estate professionals and consumers."
"Bringing Brian on as CEO of our growing company is a tremendous coup," said VREO co-founder James Dwiggins. "Few people in this industry can match his skills, contacts and track record of success."
A native of Oakland, CA, Boero, 33, previously worked in legislative and campaign politics. He received a bachelor's degree in Political Science from the University of Oregon and earned a master's degree in Political Theory and Public Law from the University of California at Davis.
VREO, Inc. provides real estate brokers, agents and franchise organizations software and hardware solutions that extend from the back office to the REALTOR in the field, improving productivity and profitability in the industry and the customer experience for home buyers and sellers. VREO's REDtablet mobile office solution is the "last mile" in a completely paperless, wireless real estate brokerage transaction.
VREO has offices in San Luis Obispo, California and the San Francisco Bay Area. Learn more about VREO at www.vreo.com or call 805-546-2020.
http://www.vreo.comSan Luis Obispo, Ca–based VREO Software, Inc. is a premiere web-based consulting and business solution firm with a reputed brand of innovative websites, intranet systems and consulting programs that appeal to everyone from real estate companies to individual agents.
Roger Cruzen for VREO Software, Inc.612-718-2219rogercruzen@yahoo.com